Startup Unlocked(strategy)34 Elements, method publisher
Two methods, published as a book, a video program, an on-site day and software. One to build a coherent company, one to turn conversations into decisions.
Each method can be read, worked through, lived as a team and applied every day.
The 34 Elements method
A company is a system. A sale is too.
One principle. Two applications: Startup Unlocked. Sales Unlocked.

The author
Five companies co-founded, two exits, one IPO. Seventeen years building in Silicon Valley. Then 25 years of investing in and working alongside entrepreneurs. Both methods come from what actually worked — and from watching what repeatedly did not.
Proof
Unedited, in the language they were written in.
A revolution. 34 Elements Academy offers a modern way of thinking that will long influence my entrepreneurial vision.
A shot of pragmatism and common sense — but above all, a wake-up call on essential sales steps. Everyone wants to shorten their sales cycle, but no one dares to walk away and stop conversations that linger in the hope of "closing someday." After going through 34 Elements, I brought my boss into this bootcamp, and he was so convinced he asked me to train my team in this mindset!
Starting a business raises thousands of questions, which can lead to millions of answers. With 34 Elements, you focus on only the questions that matter and guide you toward the right answers. And you do it all with the help of a talented team and committed fellow entrepreneurs.
Magic power to gain: Knowing in very little time if you're going to make the sale — and how. How? Spend 15 days working and building a new sales approach with Pierre Gaubil and a cohort of outstanding companies. Unique.
Not sure? Start with the free diagnostic: it shows where your company stands today.