Register for the Sales Unlocked seminar on December 2

34 Elements, method publisher

The best companies are built.The best deals are too.

Two methods, published as a book, a video program, an on-site day and software. One to build a coherent company, one to turn conversations into decisions.

Startup UnlockedSales Unlocked

The 34 Elements method

Most entrepreneurs do the wrong things, beautifully.

A company is a system. A sale is too.

  1. Diagnose before optimizing.
  2. Understand causes before treating symptoms.
  3. Fix what unlocks everything else.
elements
34
scored criteria
172
red flags
87

One principle. Two applications: Startup Unlocked. Sales Unlocked.

Pierre Gaubil

The author

These methods were not invented in a classroom.

Five companies co-founded, two exits, one IPO. Seventeen years building in Silicon Valley. Then 25 years of investing in and working alongside entrepreneurs. Both methods come from what actually worked — and from watching what repeatedly did not.

startups and companies supported
300+startups and companies supported
companies co-founded
5companies co-founded
in Silicon Valley
17 yrsin Silicon Valley
exits, 1 IPO
2exits, 1 IPO
Meet the author

Proof

What entrepreneurs say afterwards.

Unedited, in the language they were written in.

  • Strategy
    A revolution. 34 Elements Academy offers a modern way of thinking that will long influence my entrepreneurial vision.
    Morgane Surlenet
    CEO — Skribix
  • Sales
    A shot of pragmatism and common sense — but above all, a wake-up call on essential sales steps. Everyone wants to shorten their sales cycle, but no one dares to walk away and stop conversations that linger in the hope of "closing someday." After going through 34 Elements, I brought my boss into this bootcamp, and he was so convinced he asked me to train my team in this mindset!
    Caroline Bisval
    Sales Manager — Les Parents Zens
  • Strategy
    Starting a business raises thousands of questions, which can lead to millions of answers. With 34 Elements, you focus on only the questions that matter and guide you toward the right answers. And you do it all with the help of a talented team and committed fellow entrepreneurs.
    Agathe Martin
    COO — Kiligi
  • Sales
    Magic power to gain: Knowing in very little time if you're going to make the sale — and how. How? Spend 15 days working and building a new sales approach with Pierre Gaubil and a cohort of outstanding companies. Unique.
    Axel Gauvain
    CEO — Loyale
Read all testimonials

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