Increase your odds of success

Learn to be Strategic

Building and scaling a startup requires continuously thinking and re-thinking about strategy.  Everything is dynamic around you, adapting quickly is key. 

Being strategic is the single best way to de-risk decisions and to create organizational focus. 

Our Approach

We help entrepreneurs think more clearly and discover better answers through their own reasoning - guided by our proprietary 34 Elements software. 

This is a new kind of collaborative learning that amplifies and delivers positive returns on your invested effort - NOT a tiring monologue-style lecture. Whether your goal is to raise money, reach your team's stretch objectives or just be a better leader - a sound strategy is the best way to get there.

The Founder


Pierre Gaubil, CEO


I am European with a fine-tuned Silicon Valley mindset - having lived and thrived in San Francisco for 17 years - that enables me to bring a perspective that I rarely see in the so-called 'mentoring' communities.  


I have built and successfully exited 3 startups (1 IPO and 2 M&As). As General Manager of Asmodee I scaled it from $25M to $125M in just 3 years.


I am currently General Manager of a US pre-seed fund called The Refiners that has invested in 54 startups.


I am a contributor to Start It Up and Data Driven Investor technology publications in Silicon Valley and Silicon Carne, a podcast about tech.


I have coached hundreds of startups and I find it deeply rewarding to see startups improve. You should know that I am direct, to the point, but I have a deep respect for entrepreneurs and try to stay positive and constructive.


I play drums.

My Substack:

Who should consider it?

Entrepreneurs who are stuck, having trouble finding the right path forward or simply wanting to validate their strategy

The 6-week content applies to all domains, however by design it is most suited to technology startups.

Pre-seed / Seed / Pre-Series A  startups

To be effective the startup cannot be just an idea, it needs to have started so that we can address real things.

You have to have a team in place with at least a prototype.

34 Elemets Academy

Our Academy

The Academy tackles 10 topics

10 Topics

  1. How to define your purpose to develop an inspiring vision

  2. How to share your startup culture to better hire

  3. Which team to build, which roles at which time

  4. How to create a value proposition acceptable to the market

  5. How to position your product in hyper-saturated markets

  6. How to segment a market while defining a growth strategy over time

  7. How to define a go-to-market strategy that encompasses many elements, starting with the product

  8. What is a real user and how does that change your product

  9. How to create an original business model that innovates as much as the product.

  10. How to measure your decisions and progress to better de-risk your startup

Is is impactful?

Discover our 34 Elements

34 Elements Academy Periodic Table
34 Elements Strategy
Why Strategy Matters

Most entrepreneurs are product-driven and spend 90% of their time working on the product.

We believe that a good product is simply the consequence of the right strategy. You can always build a product with money but money does not buy the right strategy.

So if you have an A+ team executing a bad strategy you cannot win.  Doing the wrong things better just helps you die faster! 

Bootcamp VISION
  • How to define your purpose to build an inspiring vision

  • How to share your company culture to better hire

  • Which team to build, which roles at which time

  • How to measure your decisions and progress in order to better de-risk your project

Bootcamp MARKET
  • How to create a value proposition acceptable to the market

  • How to position your product in hyper-saturated markets

  • How to segment a market and at the same time define a growth strategy over time

  • How to define a go-to-market strategy that encompasses many elements starting with the product

Bootcamp USER
  • What is a real user and how does it change your product

  • How to create an original business model that innovates as much as its product.

  • How to build barriers to entry

  • How to build a growth engine

  • When considering raising money / investor expectations

  • How do you go about raising money, what is the process

  • What documents are needed

  • A no-holds-barred deck review

The Full Academy is too much? 
Introducing the Bootcamp format

2 weeks instead of 6

Therapy Office
 Pricing per startup


Full Academy

Think strategically about all startup aspects

6 weeks

Next Cohorts Agenda: 

Starts every month

 Pricing per startup


Each Bootcamp

2 weeks

Next Cohorts Agenda: 

On demand

Still not sure

Try our free topic

How to define your purpose to build an inspiring vision

3 days

Next Cohorts Agenda: 

Acceptation is suject to conditions 



Why should I trust you?

We live in a world where entrepreneurs start to be confused by so-called mentors and coaches' profusion. There are no 'mentor' rules of engagement or code of conduct. Anyone can self-label and become a mentor, and there is no litmus test or 'Start-up' Angel network to ensure how legitimate a mentor is. Even more troubling, for a lousy mentor, there are no consequences — despite leaving a trail of destruction in their wake. The reality is that many mentors are charlatans, in it for themselves, and operating a fraud.

I give my detailed opinion on this in the following article:

In this context, it isn't easy to nurture a reputation and stand out.

34 Elements is my lifetime project; I have condensed everything I know into 34 elements. I won't betray entrepreneurs with non-sense. All I want is to help you think so you can find your own answers.

What am I committing to?

3 hours a week over multiple virtual live sessions. 15 minutes one to one each week with our CEO. Assignments to prepare for the next session. We do not do the work for you, we help you think and if you want to leverage the content as much as possible we recommend putting 4 to 6 hours to prepare every week

What is the selection process?

Once you have applied we will review your application. You will then receive a confirmation, or if need be, we will set-up a quick phone call to clarify certain points. Once accepted we will provide every useful information to prepare you for an intense 8-week program!

How do you manage time zones?

We offer workable hours for everyone. We have different scheduling to accommodate worldwide zones. We also offer the sessions in English and French, you pick your preference.

Who should not apply?

  • Entrepreneurs that lack an open mind and are willing to self-evaluate and listen objectively. This course will make you think and probably will make you change how you view your startup.

  • Entrepreneurs that lack a good dose of humility. It's not an ego contest, it's a deep dive into reality and it often hurts.

  • Entrepreneurs that already have a winning strategy.

Is the price per startup or individual?

The price is per startup, so a team of founders can join the academy. However 34 elements will be used by one person, typically the CEO, but everything we do is teamwork.