Your company is a system. We find what's broken — before it kills your growth.
A startup performs at the level of its weakest element, not its strongest. After 300 companies and 17 years building in Silicon Valley, I codified what really matters into 8 categories and 34 interconnected elements. We diagnose all of them. Then we fix the ones that actually move the needle.
Most founders are doing the wrong things, beautifully.
Entrepreneurial education obsesses over tactics — the how. It rarely teaches the what. So founders end up executing flawlessly on a flawed strategy. An excellent salesperson with a poor strategy doesn't save the company. They accelerate its end.
A startup is a system. Every element interacts with every other one. You can have a great product and still fail because your go-to-market is misaligned with your buyer, or your business model contradicts your positioning, or your team structure can't support your ambition.
Most advisors look at one piece. We look at the whole system.
The 8 categories. The 34 elements. The system.
Every company is built on the same 8 categories: Foundations, Value, Target, Product, Reach, Usage, Playbook, Scale. Inside them sit 34 specific elements that determine whether you grow, stall, or fail. The strength of your company is the strength of your weakest element — not the average.
Most companies are good at 6 or 7 of these. The other 1 or 2 are quietly killing them.
We diagnose first. Always.
We don't sell a generic course or a generic coaching package. We start by mapping your company against the 34 elements. We score each one. We find the 2 or 3 that are limiting everything else. Then we work on those — and only those.
Diagnose
Score your company across the 34 elements (15 min, free).
Decide
In a 1-on-1 conversation, we identify the 2 or 3 weak elements that matter most right now.
Fix
Through The Compass, The Switch, or direct advisory, we rebuild what's weak. No more, no less.
“The 34 Elements Academy was a revolution in my life as an entrepreneur. Pierre changed our vision of startups. Thanks to this academy, we changed our business model to reach a market 50 times larger than our initial market.”
“34 elements helped us gain clarity on both our positioning and our product. Pierre knows how to find the right words to create the necessary clicks.”
“Pierre forces you to make strong choices and focus on what matters. It's a common-sense, no-nonsense approach. It starts with the strategic vision, which we tend to forget being so product-focused.”
“If I had to choose between an 18-month MBA and the 34 Elements Bootcamp, I would choose the latter without hesitation. In 30 days, I gained clarity, method, and impact.”
“34 Elements is undoubtedly the best investment TeedUp has ever made. We restructured, found the Core Action for our app, and made a micro-pivot in the business model.”
“More than a training course or an accelerator, 34 Elements is a simple yet effective framework. Despite 10 years of entrepreneurship, I see things more clearly, everything is simpler, and I can move forward again.”
123 founders. 25 cohorts. One method. Read all testimonials
Who this is for
This isn't for everyone. It works best for founders who suspect — or know — that their strategy is the problem, and who are ready to question it.
Founders raising soon.
You need clarity on positioning, market, and business model before investors find the gaps you haven't seen yet.
Start with the diagnosticFounders whose growth has stalled.
You had traction. Then it slowed. The instinct is to push harder on sales. The fix is usually upstream.
Start with the diagnosticFounders selling poorly despite good leads.
The product works, the market is real, but conversations don't convert. The problem is rarely sales skill. It's positioning, urgency, and timing.
Start with The Switch
The person behind the method
I spent 17 years in Silicon Valley as an entrepreneur, angel investor, and General Partner of an early-stage fund. Two exits, one IPO, 300 companies advised.
But the credentials aren't the point. The point is what I did with what I learned. After watching hundreds of founders make the same mistakes in the same order, I codified the work into a system: 8 categories, 34 elements, and a method to diagnose any company against all of them in under an hour.
That system became a book — Startup Unlocked. It became a software diagnostic. It became the methodology behind The Compass and The Switch. And it's the lens through which I work with every founder I take on.
If the diagnostic shows where to fix, these are how we fix it.
The Compass
For founders whose weakness sits in strategy: vision, value proposition, positioning, target, business model, go-to-market. 10 modules, 4 hours of 1-on-1 coaching, in English or French. The deliverable is a defended strategy — not a slide deck.
Learn moreThe Switch
For founders whose weakness sits in conversion: how you sell, how you create urgency, how you guide the decision. 5 modules, 2 hours of 1-on-1 coaching. Most clients see the impact on their next call.
Learn moreNot sure which? The diagnostic will tell you.
300 companies diagnosed. 25 cohorts run. 400+ founders rewired. One method behind all of it.