Going-to-Market and Roadmap

Updated: Jun 28, 2021

Going to the market is often overlooked, although it might be one of the most common reasons why investors pass. I will try to give you a simple, actionable recipe to help create a credible go-to-market strategy. Let’s go.

A sound go-to-market strategy involves four elements + one:

Product / Customer / Competition / Channel, and Product Roadmap


The most common mistake is to think that you need a complete product to address the market. Instead, think value not product. What matters is to deliver some kind of value, not a full-blown product. Then the question becomes, what is the smallest product I can build that can deliver value.

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