Updated: Jun 28
Going to the market is often overlooked, although it might be one of the most common reasons why investors pass. I will try to give you a simple, actionable recipe to help create a credible go-to-market strategy. Let’s go.
A sound go-to-market strategy involves four elements + one:
Product / Customer / Competition / Channel, and Product Roadmap
The most common mistake is to think that you need a complete product to address the market. Instead, think value not product. What matters is to deliver some kind of value, not a full-blown product. Then the question becomes, what is the smallest product I can build that can deliver value.