Is your startup Covid proof?

After a long confinement period, the world is starting to re-open its economy. it’s unclear if it’s going to last, but one thing is certain, this world is not the old one.

Our certainties are no longer valid. We need to adapt, under stress, as we cannot imagine the future. It is true for people but for companies as well, including startups.

A startup is essentially trying to solve a problem by introducing an innovative solution. In this new world, the problem might not exist anymore. If it still exists, a new bigger problem might take precedence. So the issue is not going to be how fast sales, development, marketing can restart, it might be that no-one cares any longer about the purpose of the company.

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