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The Myth of Corporate Innovation



Innovate or die.


Disruption is what keeps C-executives awake at night. We live in a world where being big no longer means being safe.


This applies to tech, too. Remember Digital Equipment, Compaq?

Corporates are scared and are trying to anticipate what could kill them. They try to understand and connect to the startup world to anticipate this. Is it working?


First of all, we might ask, why are corporates not doing it? They have money, resources, market knowledge and unparalleled capacity to execute. However, at the core, they can no longer innovate.


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