Positioning
AI sales tools analyze your deals. Switch tells you what to do next.
Not another sales methodology.
Switch is built on the discipline introduced in Sales Unlocked.
Every deal is continuously challenged through four simple questions:
- Should we stay?
- Is there a real opportunity worth pursuing?
- Can we win?
- Do we have a credible path to becoming the customer's choice?
- Is the impact big enough?
- Is there enough value for the customer to justify making a decision?
- Is momentum building?
- Is the customer actually moving toward that decision?
Your Sales Playbook adds what only your company knows.
Together with the sales leader, Switch captures your company's sales knowledge: what must be discovered, what makes you win or lose, what matters in your specific market, and what previous deals and post-mortems have taught you.
The discipline tells Switch what to look for.Your Sales Playbook tells it what matters for you.
How it runs
Then every conversation becomes guidance.
Switch reads each customer conversation through both lenses — the discipline and your playbook.
Your Sales Playbook
Filled once, with your sales leader.
Seven sections hold what only your company knows: the value proposition by target, the playing field, the positioning, how the market sees you, the necessary actors, what must be found out — and the post-mortem loop that keeps feeding it.
The briefing
Before the conversation, what it must confirm.
Switch names what this round has to establish and what is still only assumed, then writes the briefing for the next one.
The read
After the capture, a read of the deal.
Drop the transcript. Each gate gets a score — and every score shows what it rests on: quantified, corroborated, merely declared, or not captured at all.
What it hands back
- What we know — and what we're only assuming
- What's still missing
- What strengthens or weakens the deal
- What changed since the last conversation
- What we need to discover or challenge next
- What to ask in the next conversation
- Whether to keep going — or walk away
That's the difference.
- Conversation Intelligence
- analyzes what was said.
- Revenue Intelligence
- helps predict what will happen.
- Switch
- helps the salesperson understand what is happening and what to do about it.
No generic coaching. No rigid methodology. No meaningless probability score.
A simple discipline. Your sales knowledge. Every conversation. The next right move.