About
Not a consultant who read the books. A founder who made the mistakes, then wrote down what actually worked.
Five companies co-founded. Two exits, one IPO. Also the failures nobody puts on a slide — the great product that had no company around it, the pipeline full of leads that never converted. Both methods come directly from those two specific pains.
Seventeen years building in the Valley. What I learned there was not optimism, it was rigour: the discipline of deciding, writing the decision down, and being held to it. That discipline is the backbone of both methods.
25 years investing early-stage and coaching founders. Over 300 startups and companies supported. Seeing the same mistakes repeat across hundreds of companies is what made the patterns impossible to ignore — and worth codifying.
Startup Unlocked for the company that does not hold together. Sales Unlocked for the pipeline that does not convert. Two problems that get mixed up constantly, and that need completely different tools. Each is now a book, a guided program, and a day on site — each with its own software to keep applying it.
