Read
The Book
Sales Unlocked — the book
The 3 gates and the momentum, written down as a practical guide: the questions to ask, the evidence to look for, and how to read a deal that is not moving.
Discipline 2 · Sales
Stop persuading.Start building decisions.
Sales Unlocked is not about persuasion techniques. Read it in the book. Learn it with coaching. Run it on every deal with Switch.
- Read
- Master
- Tailor
Who it's for
For complex B2B sales, startup to enterprise.
- For the rep: it works for you, not on you.
- For the sales director: your playbook becomes the way every deal is read.
The problem
Three meetings. A demo. A proposal.
Lots of activity.
But did the decision move? Switch tells you.
The discipline
Keep your methodology.See the deal differently.
SPIN, MEDDIC, Challenger — or your own playbook. SWITCH doesn't tell you how to sell.
It starts with what every sale is actually made of: conversations.
Conversation after conversation, SWITCH reveals what changed, what's missing, whether a decision is actually building — and what should happen next.
Your sales know-how. SWITCH intelligence.
- Conversations
- Intelligence
- Decision
The software behind the discipline
Sales Unlocked is the discipline.Switch puts it to work on every deal.
Switch applies Sales Unlocked to your real customer conversations, deal after deal. It shows you what you know, what you're assuming, what's missing — and what the next conversation needs to accomplish.
Discover SwitchIn their words
Knowing in very little time if you're going to make the sale — and how.
You learn to bring together all the elements that truly help clients make an informed decision — and that changes everything.
Three ways to live the discipline
Read the discipline. Master it with coaching. Tailor it to your business.
Same discipline, three levels of depth. Start where you are.
Master
The Guided Program
5
modules
2h
hours of 1-on-1 coaching
Five modules, exercises applied to deals actually in your pipeline, and two hours of one-to-one coaching. Most clients see the impact on their next call.
The cycle
- 1Learn the gate
- 2Apply it to a real deal
- 3Get challenged in coaching
Tailor
The On-Site Day
Most workshops leave you with a great day and a document. This one leaves you with a system. Morning: the Switch discipline, taught in detail, applied to your real deals. Afternoon: we install the software that is the discipline, inside your company, with your pipeline in it. What you learned on Tuesday is what your team runs on Wednesday.
What's included
- The full day, at your place
- Three months of free Switch software for one person
- Access to my WhatsApp community of 400+ people
€1,900 excl. tax
all-inclusive, except travel expenses
Discuss an on-site workshop(opens in a new tab)The software
Switch — guide the next conversation.
Discover SwitchNot another tool that tells you whether you'll win. A system that helps you figure out how to win.
- CRM
- What's happening?
- Revenue Intelligence
- What will probably happen?
- Switch
- What should you do now?
For sales leaders
- Increase conversion rates
- Shorten sales cycles
- Turn your playbook into daily execution
- Spot struggling reps — and deals — earlier
- Ramp new reps faster
For sales reps
- See what you're missing
- Know when you're too optimistic — or too pessimistic
- Understand what's really happening in every deal
- Learn your company's winning patterns faster
- Build better instincts. Close more.
See Switch in action
A walkthrough of the software, from the playbook to a deal read gate by gate.
Same discipline, applied deal by deal, round after round.
Pricing
One price, every deal.
Per user
€49.99per user / month
Billed monthly, cancel whenever you want. Every feature included.
Try the product
Free
No card required.
Try the product(opens in a new tab)
switch34.comPrices excl. tax.
Deals convert, but the company still feels shaky?
That is a strategy problem. Startup Unlocked is built for it.
Where to start
Not sure which format fits?
Fifteen minutes is usually enough to know — or to find out that neither discipline is what you need. I will tell you either way.