Discipline 2 · Sales
Sales Unlocked is not about persuasion techniques. It is about reading a deal: three gates, in order — should I stay? can I win? will it land? — and the momentum that tells you whether a decision is actually being built.
Coming soonWho it's for
The problem
Three meetings. A demo. A proposal.
Lots of activity.
But did the decision move? Switch tells you.
The discipline
SPIN, MEDDIC, Challenger — or your own playbook. SWITCH doesn't tell you how to sell.
It starts with what every sale is actually made of: conversations.
Conversation after conversation, SWITCH reveals what changed, what's missing, whether a decision is actually building — and what should happen next.
Your sales know-how. SWITCH intelligence.
In their words
Knowing in very little time if you're going to make the sale — and how.
You learn to bring together all the elements that truly help clients make an informed decision — and that changes everything.
Three ways to live the discipline
Same discipline, three levels of depth. Start where you are.
Coming soonThe 3 gates and the momentum, written down as a practical guide: the questions to ask, the evidence to look for, and how to read a deal that is not moving.
The book is being written. It is not available yet.
Five modules, exercises applied to deals actually in your pipeline, and two hours of one-to-one coaching. Most clients see the impact on their next call.
Most workshops leave you with a great day and a document. This one leaves you with a system. Morning: the Switch discipline, taught in detail, applied to your real deals. Afternoon: we install the software that is the discipline, inside your company, with your pipeline in it. What you learned on Tuesday is what your team runs on Wednesday.
€1,900 excl. tax
all-inclusive, except travel expenses
Discuss an on-site workshop(opens in a new tab)The software
In your corner, between rounds.
Nothing to fill in, nothing to maintain. It doesn't score you, doesn't predict, doesn't report on you. Not a CRM — and it doesn't replace yours.
A walkthrough of the software, from the playbook to a deal read gate by gate.
Same discipline, applied deal by deal, round after round.
Pricing
Per user
€49.99per user / month
Billed monthly, cancel whenever you want. Every feature included.
Try the product
Free
No card required.
switch34.comPrices excl. tax.
That is a strategy problem. Startup Unlocked is built for it.
Where to start
Fifteen minutes is usually enough to know — or to find out that neither discipline is what you need. I will tell you either way.
