The Compass delivers 4 hours of 1-on-1 coaching
How It Works
This isn't a course where you passively consume content. It's a structured strategic process with expert guidance at each critical stage.
The Three-Step Cycle
Watch the Videos
Each 40-minute module delivers the frameworks, mental models, and strategic approach for one essential topic. No fluff, no theory for theory's sake — just the methodology you need to make better decisions.
Do the Exercises
Apply what you learned to your specific business. These aren't worksheets — they're strategic artifacts. A positioning statement. A target customer profile. A pricing strategy. Real decisions that will shape your company.
Coaching Sessions
You come prepared with your work. I challenge your assumptions, spot the blind spots, stress-test your logic. We don't waste time on explanations — every minute is spent refining your strategy until it's sharp enough to execute.
The 4 Coaching Hours
The 10 modules are grouped into 4 coaching sessions, each focusing on related strategic themes:
Hour 1
(Videos 1 & 2)
Hour 2
(Videos 3, 4 & 5)
Hour 3
(Videos 6, 7 & 8)
Hour 4
(Videos 9 & 10)
Why This Sequence Works
You're not learning in isolation. Each coaching hour builds on the previous work while the thinking is still fresh. You get feedback when it matters most — while you're still forming the strategy, not after you've already committed to the wrong path.
The videos give you the method. The exercises force you to think. The coaching makes sure you're not fooling yourself.
Your 10 power steps
- 01
Define Your Vision
Craft a clear, inspiring vision that unites your team and attracts believers.
- 02
Shape Your Value Proposition
Align your offer with the market's real needs to create undeniable relevance.
- 03
Stand Out in a Crowded Market
Differentiate when everyone else is saying the same thing.
- 04
Rethink Your User
Identify your true user and adapt your product to their reality.
- 05
Share Your Culture
Communicate your values to attract and retain the right people.
- 06
Segment with Intention
Slice your market strategically while building a long-term growth plan.
- 07
Design Your Go-to-Market
Align product, timing, and messaging for a strategic launch that sticks.
- 08
Innovate Your Business Model
Make your model as distinctive and resilient as your product.
- 09
Build the Right Team
Know who to hire, when to hire them, and for what role.
- 10
Measure What Matters
Track the right metrics to move forward faster and reduce risk.
Pricing
Everything is available in English and French
Workshop
- 10 videos
- A powerful 4-hour High-Impact Coaching Session to review all learnings in context
- Community access
A Flexible Schedule
You choose your pace, but we schedule all 4 sessions upfront before you start. This creates the discipline you need to actually finish. Most people don't lack insight — they lack structure. We build it in from day one.