SWITCH · COMPLEX B2B SALES
You think you know where your deals stand.Most of the time, you're guessing.
Switch reads your customer conversations and separates what you know from what you assume.
No credit card required.
WHERE THE DEAL STANDS
Round 6
THE DECISION IS COMING
A decision is expected on September 30 — in 5 days.
What it will hinge on, and where you're still short — from most fragile to least fragile:
- Adoption reality — 2.5
- Credibility and perception — 2.5
- Problem/solution fit — 2.9
Your CRM knows what you told it.Switch knows what the customer told you.
The meeting went well.
The customer liked the demo. They asked for a proposal. They said the project was important.
So the deal looks good.
- But did they actually confirm the problem?
- Is there a real reason to act now?
- Do you know who is involved in the decision?
- Is the impact important enough to justify change?
- Or are you filling the gaps yourself?
That's where deals are won or lost.
A good meeting doesn't mean a good deal.
Salespeople don't usually lack information.
They lack clarity about the information they already have.
After every conversation, Switch separates:
Established
What the customer actually confirmed.
Assumed
What you believe but haven't validated.
Missing
What you still need to understand.
Changed
What became stronger or weaker since the previous conversation.
Next
What the next conversation needs to accomplish.
Not another call summary.
A clearer deal.
Built for sales that take more than one conversation.
Switch is built for complex B2B sales.
Sales where decisions develop over time.
- Multiple conversations.
- Multiple stakeholders.
- Competing priorities.
- Unclear urgency.
- Internal politics.
- Real consequences for getting the decision wrong.
Switch is designed for:
- B2B sales teams
- Founders selling complex products or services
- Account executives
- Sales managers and leaders
If your sale depends on understanding how a customer reaches a decision, Switch is built for you.
If the sale happens in one call or is purely transactional, it probably isn't.
Every conversation should change the deal.
Switch doesn't analyze meetings in isolation.
It builds its understanding of the deal conversation after conversation.
SALES PLAYBOOK
what you sell, to whom, against whom — and what the sales director knows
↓ the same reference ↓
1
The deal
site and documents read, then checked against the playbook
what's missing2
The briefing
the questions this moment of the deal calls for
to establish3
The conversation
captured, attributed to voices weighted by their role
the seller's only move
what was said4
The diagnostic
three gates, one momentum, twenty capped criteria
next round: the diagnostic writes the briefing
NO MANUAL DEAL UPDATES
No CRM-like forms. No manual scoring. No deal-status questionnaires. The seller brings the conversation. Switch builds the analysis.
And the cycle continues until you win — or decide the deal isn't worth pursuing.
Switch doesn't just remember the conversation.
It remembers the deal.
Your conversations.Your playbook.The next action.
Switch combines three things.
Your customer
What they actually said — meeting notes, transcripts, everything collected throughout the deal.
Your playbook
Your offer, your customers, your positioning, your value.
What makes you win. What makes you lose.
Sales Unlocked
The discipline behind Switch: how customers move from a problem to a decision.
Switch doesn't analyze a conversation in a vacuum.
It analyzes that conversation in the context of your customer, your business and the deal you're trying to win.
Four questions.Every deal.
Switch continuously evaluates every opportunity through four questions.
Is there an opportunity?
- Is there a real problem?
- Is it important enough?
- Is there a reason to change?
Can we win?
- Are we relevant?
- Are we differentiated?
- Can the customer see why us?
Is the impact strong enough?
- What happens if they act?
- What happens if they don't?
- Is the value significant enough to justify the decision?
Is there momentum?
- Why now?
- What is moving the decision forward?
- Who needs to be involved?
- What could stop it?
HOW THE SCORES MOVED
Click a round to read what it changed
- The opportunity3.6
- The ability to win3.5
- The impact3.0
- Momentum2.9
These four questions evolve after every conversation.
Because a deal isn't a stage. It's a decision in motion.
Conversation → Analysis → Briefing → Conversation.
Before, after and between meetings.
Before the meeting
Switch prepares the briefing. Not twenty generic questions: the ones that matter now.
- What matters now.
- What is still missing.
- What needs validation.
- The questions worth asking.
- The objections that may come up.
- The objective of the conversation.
After the meeting
Import the notes or transcript. Switch identifies:
- What was confirmed.
- What remains assumed.
- What changed.
- What became stronger or weaker.
- What was missed.
Between meetings
Switch helps you choose the right next action:
- Follow up.
- Clarify.
- Confirm.
- Share something useful.
- Involve another stakeholder.
- Or deliberately do nothing yet.
Import the round 6 conversation
Round 6. Switch reads it, attributes each statement to whoever made it, scores the criteria and updates the diagnostic.
Paste the transcript. Keep the speakers' names: Switch weighs each statement by the role of whoever said it.
+ Something else came with this conversation
You walk in knowing why you're there.
The objective isn't to stay visible.
It's to keep the decision moving.
FOR SALESPEOPLE
Know where you really stand.
Switch helps you see the difference between your perception of the deal and the evidence inside the deal.
- Spot where you're being too optimistic.
- Spot where you're being too pessimistic.
- Know what you're missing.
- Know what to ask next.
- Know when to push.
- Know when not to.
- And know when a deal should be abandoned.
Less guessing. Better conversations. Better decisions.
FOR SALES LEADERS
Stop managing the story.Manage the evidence.
Your reps tell you a deal is at 80%.
Switch shows you why.
Or why not.
MISSION CONTROL
Don't inspect every deal.Know where to intervene.
Switch gives sales leaders a portfolio view of their opportunities.
Across the team, Mission Control shows:
- Which deals need attention — and why.
- Where evidence is missing.
- Where assumptions are being treated as facts.
- Where momentum is weakening.
- Where a salesperson needs help.
- Where your attention will have the biggest impact.
Deal reviews become conversations about evidence and action, not confidence and CRM percentages.
Switch isn't another dashboard to monitor.
It's a way to know where your attention is worth something.
Your sales methodology doesn't need replacing.
- Already using MEDDIC?
- SPIN?
- Challenger?
- Sandler?
- Your own methodology?
Keep it.
Switch isn't another methodology your salespeople have to memorize.
It turns your existing sales know-how into something that can be applied inside every real deal, after every real conversation.
Your playbook stops living in a training deck.
It starts living in the sale.
Switch is not another CRM.
Your CRM records the opportunity.
Switch helps you understand it.
CRM
What did the salesperson enter?
- Contacts.
- Activities.
- Stages.
- Amounts.
- Close dates.
Conversation intelligence
What happened during the call?
- Recording.
- Transcript.
- Summary.
- Topics.
Forecasting
What might happen?
- Pipeline probability.
- Forecast.
- Risk.
Switch
What should we understand and do next?
- Evidence.
- Assumptions.
- Missing information.
- Deal evolution.
- Next conversation.
Switch doesn't replace the systems you need to record your sales activity.
It changes what you do with the conversation itself.
From sales training to sales discipline.
Most sales training happens outside the deal.
A workshop. A framework. A playbook.
Then everyone goes back to work — and to their old habits.
Switch puts the discipline inside the deal.
After every conversation.
Before every next meeting.
On every opportunity.
Not:
“Do you remember the methodology?”
But:
“What does this deal require now?”
What Switch can help you do
- Prepare for a customer meeting.
- Analyze a conversation.
- Challenge your perception of a deal.
- Identify missing information and unsupported assumptions.
- Understand why a deal is stuck.
- Prepare the next questions and the next action.
- Run evidence-based deal reviews.
- Coach a salesperson on a real opportunity.
- Apply the company's sales playbook consistently.
- Decide whether to pursue or exit a deal.
And ultimately:
help customers make better decisions.
What changes when you stop guessing?
- Fewer deals pursued for the wrong reasons.
- Problems discovered earlier.
- Less premature pitching.
- Less discounting to rescue weak deals.
- Shorter decision cycles.
- Higher conversion.
And fewer:
“We thought this one was going to close.”
Built from real sales.Not sales theory.
Switch is built on Sales Unlocked, the sales discipline developed by Pierre Gaubil after decades selling, building companies, investing in startups and working with hundreds of founders and sales teams.
The principle is simple:
Selling isn't convincing someone to buy.
It's understanding how a customer reaches a decision — and helping that decision become clear.
Simple pricing.
- All features included.
- No long-term commitment.
- Cancel anytime.
No credit card required.
Frequently asked questions
What exactly is Switch?
Switch is an AI deal intelligence platform for complex B2B sales.
It analyzes customer conversations against your sales playbook to separate evidence from assumptions, identify missing information, follow how a deal evolves and prepare the next conversation.
Who is Switch for?
Switch is designed for founders, account executives, salespeople and sales leaders selling complex B2B products or services through multiple customer conversations.
It is particularly useful when understanding the customer's problem, urgency, impact, stakeholders and decision process determines whether a deal will be won.
Who is Switch not for?
Switch is not designed primarily for transactional sales, ecommerce or sales that are completed in a single interaction.
The more a sale depends on multiple conversations and a complex customer decision, the more useful Switch becomes.
Does Switch record my calls?
No.
It does, however, read the notes and transcripts produced by Gong, Fireflies, Granola, Otter, Teams, Zoom and other tools.
What information does Switch use?
Switch combines information from the customer conversation with the context of the prospect, your company's offer and your sales playbook.
It also retains what has been learned during previous conversations so each new analysis builds on the history of the deal.
Does Switch remember previous conversations?
Yes.
Switch follows the deal over time.
Each conversation can confirm previous information, invalidate assumptions, reveal new information or change the strength of the opportunity.
The next briefing reflects that evolution.
Do I need to use Sales Unlocked?
No.
Sales Unlocked provides the underlying discipline used by Switch, but Switch can incorporate your company's own sales playbook and methodology.
Can I use Switch with MEDDIC, SPIN, Challenger or another methodology?
Yes.
Switch is designed to make your sales know-how actionable inside real deals rather than force you to replace it with another framework.
Is Switch a CRM?
No.
A CRM records and organizes sales activity.
Switch analyzes what the customer is telling you, what remains uncertain and what needs to happen next.
Switch can therefore complement a CRM rather than duplicate it.
How is Switch different from conversation intelligence tools?
Conversation intelligence tools primarily capture and analyze what happened during a meeting.
Switch uses the conversation as evidence to understand the deal: what is established, what is assumed, what is missing, how the opportunity is evolving and what the next conversation should accomplish.
What does Switch give me before a meeting?
Switch creates a briefing based on everything currently known about the deal.
It identifies the information that matters most, questions worth asking, assumptions that need validation, potential objections and the objective of the next conversation.
What does Switch give me after a meeting?
Switch analyzes the new conversation, updates its understanding of the opportunity and identifies what changed.
It then uses that updated understanding to prepare the next action.
What can a sales manager see?
Sales managers can use Mission Control to identify deals requiring attention and understand why.
They can then inspect the evidence behind an individual deal and focus their coaching on the opportunities and salespeople where intervention matters most.
How long does Switch take to set up?
A conversation can be read within the minute.
Your playbook provides Switch with the context it needs to understand how your company sells, who you sell to and what matters in a deal.
Does Switch integrate with my CRM?
Not yet.
Switch works independently from your CRM and does not require CRM data to understand or analyze a deal.
You can therefore start using Switch without changing your existing CRM setup.
Does Switch integrate directly with Zoom, Teams or Google Meet?
Not yet.
Switch can already analyze transcripts and files produced by Zoom, Teams, Gong, Fireflies, Granola, Otter and other conversation tools. Native integrations are not required to start using Switch.
Is my customer data secure?
Yes.
Your data is not used to train AI models.
How your data is processed, hosted and protected is set out in the legal notices, terms and privacy policy, available inside the software.
Is my data used to train AI models?
No.
How much does Switch cost?
Switch costs €49.99 per user per month.
All features are included, there is no long-term commitment and you can cancel at any time.
Can I try Switch before paying?
Yes.
You can try Switch without entering a credit card.
You don't need more deals in your CRM.
You need to know which ones are real.
Stop guessing.
Know what you know.
Know what you don't.
Know what to do next.
No credit card required.