The Switch delivers 2 hours of 1-on-1 coaching
How It Works
This isn't a course where you passively consume content. It's a structured strategic process with expert guidance at each critical stage.
The Three-Step Cycle
Watch the Videos
Each module delivers the frameworks, mental models, and strategic approach for one essential sales topic. No fluff, no theory for theory's sake — just the methodology you need to close more deals.
Do the Exercises
Apply what you learned to your specific sales process. These aren't worksheets — they're strategic artifacts. A qualification framework. An objection-handling script. A closing strategy. Real decisions that will shape your conversions.
Coaching Sessions
You come prepared with your work. I challenge your assumptions, spot the blind spots, stress-test your logic. We don't waste time on explanations — every minute is spent refining your sales strategy until it's sharp enough to execute.
The 2 Coaching Hours
The 5 modules are grouped into 2 coaching sessions, each focusing on related strategic themes:
Hour 1
(Videos 1, 2 & 3)
Hour 2
(Videos 4 & 5)
Why This Sequence Works
You don't learn in isolation. Each coaching hour builds on the previous work while the thinking is still fresh. You get feedback at the moment it matters most — while you're still forming the strategy, not after you've already committed to the wrong approach.
The videos give you the method. The exercises force you to think. The coaching ensures you're not fooling yourself.
Your 5 power steps
- 01
Be Seen
How to be captivating, credible, and move prospects to action. Learn to own the spotlight and make them lean in.
- 02
Qualify with Intention
How to uncover real needs and steer the conversation toward value — not just features.
- 03
Spot the True Urgency
How to recognize (and create) the perfect moment to present your solution.
- 04
Deliver Value with Impact
How to present your offer in a way that's irresistible, memorable, and impossible to ignore.
- 05
Navigate the Decision
How to guide prospects toward a clear, confident, and fast decision.
Pricing
Everything is available in English and French
Workshop
- 5 videos
- A powerful 2-hour High-Impact Coaching Session to review all learnings in context
- Community access
A Flexible Schedule
You choose your pace, but we schedule both sessions upfront before you start. This creates the discipline you need to actually finish. Most people don't lack insight — they lack structure. We build it in from day one.