Leads Don’t Pay the Bills, Conversions Do.

The Switch is three ways to master the same powerful methodology:

Workshop

  • 5 videos
  • A 10–15 minute one‑to‑one review after each topic to apply The Switch directly to your startup.
  • Community access

Bootcamp

  • 5 live methodology sessions
  • A 10–15 minute one‑to‑one review after each topic to apply The Switch directly to your startup.
  • 5 cohort masterclasses to share and refine
  • Community access

Software – Switch34

Your ongoing strategic co‑pilot: track diagnostics, follow recommendations, and keep your team aligned week after week.

The Switch

Turn every conversation into a client — reinvent how you sell

Double your conversion rate by building strategy as the conversation unfolds.

The Switch is a 2‑week experience designed to transform the way you sell — from the inside out. You'll work on 5 essential themes, each unlocking a key shift in how you show up, connect, and close.

  • 5 Key Topics — Essential themes for a modern sales approach.

  • 5 "Deep Dive" Sessions — 30 minutes each to give you a clear method.

  • 5 One‑on‑One Sessions — 15 minutes to stress‑test your approach.

  • Unlimited Replays — All Bootcamp videos available anytime.

  • Community Access — WhatsApp group + Circle community.

Your 5 power steps

  • 01

    Be Seen

    How to be captivating, credible, and move prospects to action. Learn to own the spotlight and make them lean in.

  • 02

    Qualify with Intention

    How to uncover real needs and steer the conversation toward value — not just features.

  • 03

    Spot the True Urgency

    How to recognize (and create) the perfect moment to present your solution.

  • 04

    Deliver Value with Impact

    How to present your offer in a way that’s irresistible, memorable, and impossible to ignore.

  • 05

    Navigate the Decision

    How to guide prospects toward a clear, confident, and fast “yes.”

Pricing

Choose the format that fits how you want to master The Switch.

Everything is available in English and French

Workshop

$725
  • 5 videos
  • 10–15 min 1:1 review after each topic
  • Community access

Bootcamp

$1,750
  • 5 live methodology sessions
  • 10–15 min 1:1 review after each topic
  • 5 cohort masterclasses
  • Community access

Switch34

Coming soon

Strategic co‑pilot software to track diagnostics and keep your team aligned.

Schedule

A Flexible Schedule

The schedule is designed to fit your life as an entrepreneur, with sessions spaced strategically so you can apply each concept between meetings.

WorkshopPower Method in VideosBootcampPower Method live

Week 1

Mon
Tue
Wed
Thu
Fri
Power #1 Method
30 min
1 to 1
15 min
Master Session Cohort
30 min
Power #2 Method
30 min
1 to 1
15 min
Master Session Cohort
30 min
Power #3 Method
30 min

Week 2

Mon
Tue
Wed
Thu
Fri
1 to 1
15 min
Master Session Cohort
30 min
Power #4 Method
30 min
1 to 1
15 min
Master Session Cohort
30 min
Power #5 Method
30 min
1 to 1
15 min