The Book

You’re an entrepreneur, whether it’s your first startup or not. You have questions:

  • Am I taking the right actions?
  • Why is every client so hard to convince?
  • Have I targeted the right market?
  • Why are we not seen as a priority?
  • Why are investors so unresponsive?
  • What’s the right price?

This book is not just another guide on launching a startup – plenty already exist. It’s a method of introspection that is applicable at any stage of your entrepreneurial journey.

You’ll revisit the key decisions that have shaped your business and uncover whether critical aspects have been overlooked or underestimated.

After reading this book, you’ll be able to:

  • Initiate meaningful changes, sometimes deeply transformative
  • Identify what has been poorly executed
  • Gain clarity and prioritize effectively

This method comes from my experience: co-founder of 3 startups (1 IPO, 2 acquisitions), 17 years in San Francisco, and now a General Partner in a fund that has invested in over 50 startups. I’ve taken the time to turn this experience into expertise, and this book is the result.