SEMINAR

34 Elements Seminar

2 days

15 companies

2h15 per block

2 days

Structure per block: Presentation 30 min → Individual exercise 15 min → Restitution 15 companies × 5 min = 75 min → Debrief 15 min. Total per block: 2h15.

ARRIVAL — FRIDAY

20:00 Dinner

DAY 1 — SATURDAY — STRATEGY

08:45 – 09:15Welcome coffee + lightning pitch (45 sec/company)

09:15 – 09:30Opening: the weakest link principle

BLOCK 1 — Value: Value Proposition & Point of View (2h15)

09:30 – 10:00Presentation — Problem, Competition, Point of View, Value Proposition

10:00 – 10:15Individual exercise — Value Proposition + Point of View

10:15 – 10:30Break

10:30 – 11:45Restitution of the 15 companies (5 min/company)

11:45 – 12:00Collective debrief

BLOCK 2 — Target: Positioning (2h15)

12:00 – 13:15 Lunch

13:15 – 13:45Presentation — Market Segment, Positioning, Timing

13:45 – 14:00Individual exercise — Positioning, value chain, mapping vs competition

14:00 – 15:15Restitution of the 15 companies

15:15 – 15:30Collective debrief

BLOCK 3 — Reach: Go-to-Market (2h15)

15:30 – 15:45 Break

15:45 – 16:15Presentation — 4 GTM pillars (Smallest Product with Value / Ideal Customer / Weak Competition / Wow effect)

16:15 – 16:30Individual exercise — GTM (target + why, reach strategy, message + CTA, customer journey, objectives + KPIs)

16:30 – 17:45Restitution of the 15 companies

17:45 – 18:00Collective debrief

20:00 Dinner

DAY 2 — SUNDAY — SELLING

08:45 – 09:00Check-in: what you reworked overnight

09:00 – 09:15Switch Opening — The Awareness → Stay or Go → Urgency → Value/Impact → Decision sequence

BLOCK 4 — Stay or Go: Qualifying your prospects (2h15)

09:15 – 09:45Presentation — Stay or Go: "Am I spending my company resources the right way?"

09:45 – 10:00Individual exercise — Build your Stay or Go strategy

10:00 – 10:15Break

10:15 – 11:30Restitution of the 15 companies (5 min/company)

11:30 – 11:45Collective debrief

BLOCK 5 — Urgency: Finding the compelling reason (2h15)

11:45 – 13:00 Lunch

13:00 – 13:30Presentation — How to find urgency in a deal

13:30 – 13:45Individual exercise — Finding urgency

13:45 – 15:00Restitution of the 15 companies

15:00 – 15:15Collective debrief

BLOCK 6 — Value & Impact: Making the match (2h15)

15:15 – 15:30 Break

15:30 – 16:00Presentation — Matching value and impact

16:00 – 16:15Individual exercise — Finding, matching value and impact

16:15 – 17:30Restitution of the 15 companies

17:30 – 17:45Collective debrief

17:45 – 18:00Final commitment: "In 30 days I will have done ___ for ___." + group photo

SYNTHESIS

Synthesis

Block	Subject	Individual deliverable presented to the group
1	Value + Point of View	Value proposition + Point of view
2	Target	Positioning + sub-segment
3	Reach	Complete GTM plan
4	Stay or Go	Personalized qualification questionnaire
5	Urgency	Compelling reason + quantified argument on 1 real deal
6	Value & Impact	Value-impact match + quick pilot on 1 real deal

PRICING

Pricing

Early Bird

€2,800

Regular Price

€3,200

Includes everything: stay, dinners, and seminar